BrustBlog

Why I’m Getting an iPad

I have never purchased an Apple product in my life.  That’s a “true fact.”  And, for that matter, the last Apple product I really wanted was an Apple IIe, back in the 1980s.  I couldn’t afford it though (I was in high school), so I got a Commodore 64 instead…it had the same microprocessor, after all.  If the iPhone were on Verizon, I probably would have picked one up in December, when I got my Droid.  And if the iPod Touch worked with my Napster subscription (which of course it does not, but my Sonos does) I might have picked on of those instead.

That’s three strikes, but Apple’s not out.  I’ve decided I want the iPad. 

Why?  Well, to start with, my birthday is March 31st…the iPad comes out on April 3rd, and my wife wanted to know what to get me.  Also, my house is a 7-minute walk from the Apple Store on West 14th Street in Manhattan.  This makes it easy to get my pre-ordered device on launch day, and get home quickly with it.  Oh, and I agreed to write an article for Redmond Magazine, the fee for which will pay for the device…that way the birthday present doesn’t have to be an extravagant expense.  Plus, I’m a contrarian, so I want to buy the one device from Apple that the fanboys have actually panned.

Think those are bad reasons? How about this: I want to experience iPhone and iPad development and, although my app will probably never hit the App Store and run on the actual device, I still think owning one will help me develop something better. 

i want to see if the slate form factor has good business usage scenarios.  I want to see if Business Intelligence technology on a device like this can work.  Imagine a dashboard on this thing.

And, for the consumer experience, I really want a touch device on which I can surf the Web while I’m in the kitchen, or on the couch.  I don’t want the small form factor of my phone, I don’t want to use my TV, and I don’t want a keyboard that will get dirty or in my way.

I don’t want to watch movies on it (my TV is good for that), so I don’t care that the iPad has a 4:3 screen.  I don’t want to read books on it, so I don’t care that the display is backlit LCD, rather than eInk.

But really what I want is to understand, first hand, why people have such brand loyalty to Apple.  I know the big reasons; I’m not detached from society.  But I want to know the subtle points of what Apple does really well, and also what they do poorly.  And I’d like to know, once and for all, if Microsoft can beat Apple, if Microsoft can think the right way to beat Apple and if Microsoft should  even try to beat Apple.

I expect to share my thoughts on these questions, as they develop.

posted @ Tuesday, March 30, 2010 11:04 PM | Feedback (8) |

Windows Desktop Virtualization Gets Easier

This past Thursday, Microsoft announced that Windows (7) Virtual PC (WVPC) and its XP Mode feature would no longer require hardware assisted virtualization (HAV).  That means any PC running Windows 7 Pro, or higher, can now run this software.  And that’s a great thing because, as I noted in a post almost five month ago, determining whether a given PC you might be planning to buy actually offers HAV can be extremely difficult.  That meant even dedicated, sophisticated PC users, with a budget for new hardware, might be blocked from using this technology.  And that was just plain silly.

One of the features offered by WVPC, and utilized heavily by XP Mode, is the concept of virtual applications: apps within a guest VM that can actually run within the host’s desktop environment.  I find this feature so powerful that my February Redmond Review column entertained the notion of a future version of Windows that runs all applications in this manner.

The elimination of the HAV requirement for XP Mode and WVPC was just one of many virtualization-related announcements Microsoft made on Thursday.  And, interestingly, most of the others were also desktop-related, rather than server-related.  This is a welcome change from the multi-year period in which Microsoft enhanced its server virtualization lineup (in Hyper-V) and let the desktop platform fester.  Microsoft now seems to understand desktop virtualization is in high-demand and strengthens the Windows franchise.  As I explained in the column, even cloud computing can have a desktop spin if desktop virtualization is part of the equation.

One company that knows this well is Citrix, and a closer alliance between Microsoft and Citrix was one of the many announcements from Thursday.  In fact, there’s a whole Web site dedicated to the alliance at http://www.citrixandmicrosoft.com/.

I’d love to see virtual applications and entire virtual desktops offered as Azure-branded services.  This could allow me to run, for example, the full Office client on a variety of desktops I might use, and for large organizations it could easily reduce the expense, burden and duration of the deployment cycle for new versions of Office.  Business Intelligence providers, including my own firm, twentysix New York, would find great relief in enabling their customers to run the newest version of Excel, with the latest BI capabilities, instead of having to wait the requisite two to three years it takes for many Fortune 500 customers to upgrade.

Microsoft should do more, and faster.  WVPC still does not support 64-bit guest images, even on 64-bit hosts.  That needs to be fixed.  File access from the guest to the host needs to be improved (right now, it’s done through Terminal Services/Remote Desktop file sharing, and it’s slow) and VM load times need to be significantly reduced before virtualized apps can become the norm.  (I suppose the advance of solid state drive technology will help there.)

I do think these improvements will come, because Microsoft is focused on the virtual desktop now.  And that’s a smart focus to have.

posted @ Tuesday, March 23, 2010 11:25 PM | Feedback (0) |

#MIX Day 2 Keynote: Put the Phone Down and Listen

MIX day 1’s keynote was all about Windows Phone 7 (WP7).  MIX day 2’s was a reminder that Microsoft has much more going on than a new mobile platform.  Steven Sinofsky, Scott Guthrie, Doug Purdy and others showed us lots of other good things coming from Microsoft, mostly in the developer stack, that we certainly shouldn’t overlook. 

These included the forthcoming IE9, its new JavaScript compiling engine and support for HTML 5 that takes full advantage of the local PC resources, including the Graphics Processing Unit. 

The announcements also included important additions to ASP.NET (and one subtraction, in the form of lighter-weight ViewState technology) including almost-obsessive jQuery support.  That support is so good that John Resig, creator of the jQuery project, came on stage to tell us so.  Then Scott Guthrie told us that Microsoft would be contributing code to Open Source jQuery project. This is not your father’s Microsoft, it would seem.

But to me, the crown jewel in today’s keynote were the numerous announcements around the Open Data Protocol (OData).  OData is nothing more than the protocol side of “Astoria” (now known as WCF Data Services, and until recently called ADO.NET Data Services) separated out and opened up as a platform-neutral standard. 

The 2009 Professional Developers Conference (PDC) was Microsoft’s vehicle for first announcing OData, as well as project “Dallas,” an Azure-based cloud platform for publishing commercial OData feeds.  And we had already known about “bridges” for Astoria (and thus OData) for PHP and Java.  We also knew that PowerPivot, Microsoft’s forthcoming self-service BI plug-in for Excel 2010, will consume OData feeds and then facilitate drill-down analysis of their data.  And we recently found out that SQL Reporting Services reports (in the forthcoming SQL Server 2008 R2) and SharePoint 2010 lists will be consumable in OData format as well.

So what was left to announce?  How about OData clients for Palm webOS and Apple iPhone/Objective C?  How about the release to Open Source of .NET’s OData client?  Or the ability to publish any SQL Azure database as an OData service by simply checking a checkbox at deployment?  Maybe even a Silverlight tool (code-named “Houston”) to create SQL Azure databases (and then publish them as OData) right in the browser?  And what if you you could get at NetFlix’s entire catalog in OData format?  You can – just go to http://odata.netflix.com/Catalog/ and see for yourself.  Douglas Purdy, who made these announcements said “we want OData to work on as many devices and platforms as possible.”  After all the cross-platform OData announcements made in about a half year’s time, it’s hard to dispute this.

When Microsoft plays the data card, and plays it well, watch out, because data programmability is the company’s heritage.  I’ll be discussing OData at length in my April Redmond Review column.  I wrote that column two weeks ago, and was convinced then that OData was a big deal.

Today upped the ante even more.  And following the Windows Phone 7 euphoria of yesterday was, I think, smart timing.  The phone, if it’s successful, will be because it’s a good developer platform play.  And developer platforms (as well as their creators) are most successful when they have a good data strategy.  OData is very Silverlight-friendly, and that means it’s WP7-friendly too.  Phone plus service-oriented data is a one-two punch.  A phone platform without data would have been a phone with no signal.

posted @ Wednesday, March 17, 2010 3:10 AM | Feedback (0) |

MIXing it Up a Bit

Another March, another MIX.  For the fifth year running now, Microsoft has chosen to put on a conference aimed less at software development, per se, and more at the products, experiences and designs that software development can generate.  In all four prior MIX events, the focus of the show, its keynotes and breakout sessions has been on Web products.  On day 1 of MIX 2010 that focus shifted to Windows Phone 7 Series (WP7).

What little we had seen of WP7 had been shown to us in a keynote presentation, given by Microsoft’s Joe Belfiore, at the Mobile World Congress in Barcelona, Spain last month.  And today, Mr. Belfiore reprised his showmanship for the MIX 2010 audience.  Joe showed us the ins and outs of WP7 and, in a breakout session, even gave us a sneak peek of Office (specifically, Excel) on WP7.  We didn’t get to see that one month ago in Barcelona, nor did get to see email messages opened for reading, which we saw today.

But beyond a tour of the phone itself, impressive though that is, we got to see apps running on it.  Those apps included Associated Press news, Seesmic (a major Twitter client) and Foursquare (a social media darling).  All three ran, ran well, and looked markedly different and better from their corresponding versions on iPhone and Android.  And the games we saw looked even better.

To me though, the best demos involved the creation of WP7 apps, using Silverlight in Visual Studio and Expression Blend.  These demos were so effective because they showed important apps being built in very few steps, and by Microsoft executives to boot.  Scott Guthrie showed us how to build a Twitter API app in Visual Strudio.   Jon Harris showed us how to build a photo management and viewer application in Expression Blend, using virtually no code.  Demos of apps built from scratch to F5 without the benefit of a teacher, could be challenging.  But they went off fine, without a hitch and without a ton of opaque, generated code.  Everything written, be it C# or XAML, was easily understood, and the results were impressive.

That means lots of developers can do this, and I think it means a lot will.  What I’ve seen, thus far, of iPhone and Android development looks very tedious by comparison.  Development for those platforms involve a collection of tools that integrate only to a point.  Dev work for WP7 involves use of Visual Studio, Silverlight and the same debugging experience .NET developers already know.  This was very exciting for me.

All the demos harkened back to days of building apps for with Visual Basic…design the front-end, put in code-behind and then hit F5.  And that makes sense, because the phone platform, and the PC of the early 90s are both, essentially, client OS machines.  The Web was minimal and the “device” was everything. Same is true of this phone.  It’s a client app contraption that fits in your pocket.

And if the platforms are comparable, hopefully so too will be the draw of ease-of-development.   WP7 has the potential to make mobile developers want to switch over, and to convince enterprise developers to get into the phone scene.  Will this propel the new phone platform to new heights, and restore Microsoft’s competiveness in the mobile arena?

I hope so.  I think so.  And if Microsoft uses developers to build themselves a victory, that would be beneficial and would show that Microsoft has learned from its failures, as well as its successes.  Today I saw a few beautiful apps.  Tomorrow I hope I see a slew of others; maybe not as polished, but plentiful, attractive and stable.  That would be a victory for Microsoft, and for developers.  And it would show everyone else that developers are the kingmakers.  They need cheap, efficient dev tools and lots of respect.  Microsoft has always been the company to provide that.  Hopefully, with WP7, they will return to that persona and see how very timeless it is.

posted @ Tuesday, March 16, 2010 3:01 AM | Feedback (0) |

Code Bubbles: Disruption comes to the IDE

If you’re like me, you might see the open source Eclipse IDE as a copy or, more generously, a port of the Microsoft’s Visual Studio for the non-.NET world.  It’s not that Microsoft invented the IDE (I would credit Borland with that), but they really took the idea and ran with it for the first version of Visual Studio .NET in 2002.  The question is whether someone outside of Microsoft could take the modern IDE yet another major step forward in both principle and productivity.

I think that has actually happened already, and I think the innovator in question is a second-year Computer Science PhD student at Brown, named Andrew Bragdon.  His project, which he calls Code Bubbles, is an IDE that allows for editing, debugging and exploration of code in “bubbles” which remind me a little bit of the discrete note tiles on OneNote…but they’re much more than that. 

Bubbles actually allow for call stack traversal, saved debug sessions, sophisticated breakpoint and value watch behaviors and more.  And because bubbles, unlike windows, are borderless, and focus on code fragments rather than whole files, the de-cluttering effect is unbelievably liberating.  The best way to understand what Code Bubbles does is to watch the screencast video:

Code Bubbles is an IDE for Java development.  Why didn’t Microsoft come up with something like this for .NET devs?  Between the existing features in Visual Studio 2010, its WPF code editor, and the fact that OneNote’s UI bears some affinity to Code Bubbles’, it’s interesting that Microsoft still has not thought outside of its own “box” to get us something like this.

Heck, that’s easy for me to say.  But it’s easy for you to say that you’d like something like this in Visual Studio sometime soon.  That’s because the ASP.NET site within UserVoice is taking votes on this very issue.  Just click this link and vote!

Thanks to my fellow Microsoft Regional Director Sondre Bjellås for making me aware of Code Bubbles, and to RD Steve Smith for creating the UserVoice voting option.

posted @ Friday, March 12, 2010 11:20 PM | Feedback (1) |

Is Microsoft’s Cloud Bet Placed on the Ground?

Today at the Unversity of Washington, Steve Ballmer gave a speech on Microsoft’s cloud strategy.  Significantly, Azure was only briefly mentioned and was not shown.  Instead, Ballmer spoke about what he called the five “dimensions” of the cloud, and used that as the basis for an almost philosophical discussion.  Ballmer opined on how the cloud should be distinguished from the Internet.as well as what the cloud will and should enable.  Ballmer worked hard to portray the cloud not as a challenger to Windows and PCs (as Google would certainly suggest it is) but  really as just the latest peripheral that adds value to PCs and devices.

At one point during his speech, Ballmer said “We start with Windows at Microsoft.  It’s the most popular smart device on the planet.  And our design center for the future of Windows is to make it one of those smarter devices that the cloud really wants.”  I’m not sure I agree with Ballmer’s ambition here, but I must admit he’s taken the “software + services” concept and expanded on it in more consumer-friendly fashion.

There were demos too.  For example, Blaise Aguera y Arcas reprised his Bing Maps demo from the TED conference held last month.  And Simon Atwell showed how Microsoft has teamed with Sky TV in the UK to turn Xbox into something that looks uncannily like Windows Media Center.  Specifically, an Xbox console app called Sky Player provides full access to Sky’s on-demand programming but also live TV access to an array of networks carried on its home TV service, complete with an on-screen programming guide.  Windows Phone 7 Series was shown quickly and Ballmer told us that while Windows Mobile/Phone 6.5 and earlier were designed for voice and legacy functionality, Windows Phone 7 Series is designed for the cloud.

Over and over during Ballmer’s talk (and those of his guest demo presenters), the message was clear: Microsoft believes that client (“smart”) devices, and not mere HTML terminals, are the technologies to best deliver on the promise of the cloud.  The message was that PCs running Windows, game consoles and smart phones  whose native interfaces are Internet-connected offer the most effective way to utilize cloud capabilities.  Even the Bing Maps demo conveyed this message, because the advanced technology shown in the demo uses Silverlight (and thus the PCs computing power), and not AJAX (which relies only upon the browser’s native scripting and rendering capabilities) to produce the impressive interface shown to the audience.

Microsoft’s new slogan, with respect to the cloud, is “we’re all in.”  Just as a Texas Hold ‘em player bets his entire stash of chips when he goes all in, so too is Microsoft “betting the company” on the cloud.  But it would seem that Microsoft’s bet isn’t on the cloud in a pure sense, and is instead on the power of the cloud to fuel new growth in PCs and other client devices, Microsoft’s traditional comfort zone.  Is that a bet or a hedge?  If the latter, is Microsoft truly all in? 

I don’t really know.  I think many people would say this is a sucker’s bet.  But others would say it’s suckers who bet against Microsoft.  No matter what, the burden is on Microsoft to prove this contrarian view of the cloud is a sensible one.  To do that, they’ll need to deliver on cloud-connected device innovation.  And to do that, the whole company will need to feel that victory is crucial.  Time will tell.  And I expect to present progress reports in future posts.

posted @ Friday, March 05, 2010 12:24 AM | Feedback (2) |